UpcycleFever

Etsy Tips: One Day Sales

, 4/27/2012

I wanted to sure some fabulous tips from Gena Divine, over at BakeAllTheThings on Etsy.com. A lot of sellers wonder; Do one day sales work? How could I promote it? Is it even worth it? Well, Gena Divine can tell you that they DO work! Here is what she had to say.
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I held a 28% off sale for 24 hours to celebrate my 28th birthday.

Results:
26 sales from 19 customers
17/19 new customers and only 5/19 were personal friends or family

What worked:
1 [by far the most successful]. Facebook - I have about 300 followers on Facebook and also about 600 personal friends/family members. I promoted the sale about 6 times in 24 hours on my Page and 3 times on my personal page.
2. Twitter - I have about 90 Twitter followers. I promoted the sale about 4 times in 24 hours. 5 followers re-tweeted sale info at least once.
3. Forum/Team postings - yes, I fully admit to commenting on some forum/team posts with thinly-veiled promotions. However, my comments were always relevant to the topics at hand.

What didn't work:
1. Shop announcement - this may have been because I didn't even THINK to list the sale in my shop announcement until the halfway mark.
2. Team promotion threads - none of my sales came as a result of posting in a promo thread for teams, despite doing this 3 times over 24 hours in about 30 different teams.

Overall impressions:
1. Thrilled that so many new customers gave my shop a chance!
2. Kinda glad that the % of customers I already knew in person was small
3. Good to know that Facebook is the best tool for my marketing
4. Glad to know I can stop posting in so many promotional team threads
5. Holy cow do I have a lot of baking to do in the next week!

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Show Gena some love and thanks for the awesome insight by checking out her Etsy shop BakeAllTheThings and FB page here