I opened up my Etsy shop UpcycleFever last March and to celebrate, it's CONTEST time! My shop has definitely grown and I've learned SO many things this past year. I'm having so much fun creating things and figuring out ways to upcycle items into awesome wearables.
So, here's what you have to do! Very simple really! Comment below with EITHER your favorite upcycling DIY project idea (link or quick explanation) OR the best advice you would give to a new Etsy shop owner!
The winner will receive a pair of studs and a bottle cap key chain (of their choice), and I will make new blog posts with all the coolest replies!
I wanted to sure some fabulous tips from Gena Divine, over at BakeAllTheThings on Etsy.com. A lot of sellers wonder; Do one day sales work? How could I promote it? Is it even worth it? Well, Gena Divine can tell you that they DO work! Here is what she had to say.
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I held a 28% off sale for 24 hours to celebrate my 28th birthday.
Results:
26 sales from 19 customers
17/19 new customers and only 5/19 were personal friends or family
What worked:
1 [by far the most successful]. Facebook - I have about 300 followers on Facebook and also about 600 personal friends/family members. I promoted the sale about 6 times in 24 hours on my Page and 3 times on my personal page.
2. Twitter - I have about 90 Twitter followers. I promoted the sale about 4 times in 24 hours. 5 followers re-tweeted sale info at least once.
3. Forum/Team postings - yes, I fully admit to commenting on some forum/team posts with thinly-veiled promotions. However, my comments were always relevant to the topics at hand.
What didn't work:
1. Shop announcement - this may have been because I didn't even THINK to list the sale in my shop announcement until the halfway mark.
2. Team promotion threads - none of my sales came as a result of posting in a promo thread for teams, despite doing this 3 times over 24 hours in about 30 different teams.
Overall impressions:
1. Thrilled that so many new customers gave my shop a chance!
2. Kinda glad that the % of customers I already knew in person was small
3. Good to know that Facebook is the best tool for my marketing
4. Glad to know I can stop posting in so many promotional team threads
5. Holy cow do I have a lot of baking to do in the next week!
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Show Gena some love and thanks for the awesome insight by checking out her Etsy shop BakeAllTheThings and FB page here
